New VP at Pokemon USA

Pokemon USA announced this week that Yves Saada has joined the company as Vice President of Business Development, where he will primarily focus on heading-up digital media initiatives for the company.

Yves Saada Becomes VP at Pokemon USA

Saada joins Pokemon USA from online animated movie company BrainPOP, where he served as COO. Prior to BrainPOP, he co-founded the children's "lifestyle brand" Kibu. Earlier in his career Saada worked for such companies as Mattel, Printpaks, and Microsoft France.